The Tao of Banner

The best way to learn is to be engaged. This book will engage you. Written as a conversation between Joe, Jason, and a number of funny fictional characters, this book will teach you everything you need to know about the paleo lifestyle in depth (not just the food aspect) and will entertain you along the way.

If you are serious about losing fat, gaining muscle, feeling younger and more energetic, sleeping better, playing harder, and improving your overall quality of life, this book is for you. It is a comprehensive guide to eating, playing, sleeping, and exercising in the way that humans were meant to do. Joe and Jason also include an easy-to-follow 12-week meal plan, exercise program, 36 delicious recipes, shopping list, and all the resources you'll need to start your paleo journey.

Finally, one third of the profits from your purchase go directly to the Farm-to-Consumer Legal Defense Fund, so if you buy the book you'll be supporting the farmers that produce healthy, nutritious food.


Find your Tao today. Change your life.



Tao Cover




"With The Tao of Paleo, it is immediately obvious that Joe Salama and Jason Goldberg, the authors behind this book, are also passionate about assisting others find a path to health. Most paleo books are focussed on food, with the premise being that if we consume foods that humans were designed to eat we will achieve optimal health and vitality. The Tao of Paleo presents a more holistic approach to the paleo lifestyle. Not just eating, but the doing, the being, and the thinking as to what constitutes good health - for example what activities you should undertake, practical suggestions to improve the quality of your sleep, and tips on planning lifestyle changes that will make the transition easier. What is particularly interesting is the lighthearted approach in this book.


Presented in a conversational style, both authors are bouncing back and forth ideas, thoughts and anecdotes offering insight into various wellbeing concepts. Joe and Jason make suggestions and offer solutions to questions often asked in the paleo community. One thing is for sure: The Tao of Paleo will stir you into action and spur you onto investigating broader approaches when it comes to experiencing your paleo lifestyle."


~ Darryl Edwards, Author of Paleo Fitness,


"Reading through this book was a bit like listening to Cheech and Chong if they ever decided to adopt paleo in earnest and start talking about it. Except there's no obvious whiff of wacky weed in the air here. What you see is what you get from these two authentically paleo dudes who are taking what they know, sharing it with as many people as possible, and having some fun along the way. Despite my description of the whimsical nature of The Tao of Paleo, don't let that mislead you into thinking it's not a serious book. Humor is a fantastic way of diffusing the apprehension that some people may have regarding the paleo lifestyle and you get heaps of it throughout these pages. But what those funny bits do is open up the door of opportunity for learning, understanding, and building wisdom that can change your life just like it changed the lives of Joe Salama and Jason Goldberg."


~ Jimmy Moore, Author of Cholesterol Clarity: What the HDL is wrong with my numbers?,


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At least one third of the profits from the sale of this book go to The Farm To Consumer Legal Defense Fund